A raiz de mi nuevo trabajo en HubSpot, estoy trabajando en un proyecto con la plataforma ayudando a un amigo.
Espero cosechar resultados y ayudar la automatización de su marketing. Blog Adiestrar Perros Barcelona.
Managing information overload is hard! Search and discovery are very different. Content discovery tools offer a new approach to information consumption that brings a series of advantages over search engines:
- Awareness instead of specific answers
- Provide ongoing content
- Focus on fresh content
- Facilitate content selection by the user
- Provide unexpected information
It is increasingly easier to publish information and increasingly difficult to consume it. This lies behind a tendency to rely on the “social graph” to filter information on the user’s behalf. Information consumption is largely limited by who we “follow” online. By following specific people we count on their ability to provide us with valuable information in the future.
The 5 hurdles to social media discovery are:
1. Dependence on social creates tunnel vision
2. It is hard to follow the “right” people
3. The user’s perspective is not challenged, instead it is reinforced
4. Professional and personal content tend to be mixed
5. Lists, Circles and Subscriptions aren’t reducing the noise
While “information overload” has existed for years, it is becoming increasingly acute – the volume of information published on the Web now doubles every two years. This growth will only continue and the difficulty of staying on top of the flow of information will only get worse. In parallel, “information anxiety”, the fear that you are missing something terribly important, will trouble professionals who need to stay up-to-date on Web information in order to do their jobs.
Content discovery engines provide advantages not available with other tools such as social networks, RSS readers, alerts, subscriptions, etc., and can help in better manage information overload.
With content discovery engines users:
1- Follow topics, not people
2- Go directly to the Source and avoid distractions
A new report on entrepreneurship from the Organization for Economic Cooperation and Development finds that the smallest businesses — those with fewer than 10 employees — account for almost all of the businesses in most developed countries. The United States is on the low end of the distribution, though, with only about three-quarters of its businesses being so tiny. Via economix.blogs.nytimes.com
With the unprecedented levels of published information, it is very difficult for Internet users to stay up to date on what matters to them. Technology can support content curation by computing large volumes of information on behalf of the user by helping to discover new pieces of Web information.
There are 5 main approaches to content curation:
1- The Expert Approach: Curators
2- The Crowd Approach: Popularity
3- The User Behavior Approach: Personalization
4- The Relationships Approach: Social Graph
5- The Patterns Approach: Emergence
Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. What does that mean for you?
Watch the video: http://www.seomoz.org/blog/googles-freshness-update-whiteboard-friday Via www.seomoz.org
People no longer seek out news. Instead, it often comes to them through social networks. Journalism and information in general is all becoming more social, and this trend will only continue. So, it’s important for people in the media to think about how to make their content social and how to use their social networks to their advantage.
Social media is speedy and empowering, yet journalists are still needed to help make sense of it all. Here are 15 ways journalists and media publications have used social media, including examples using Facebook, Twitter, Storify, Foursquare and Google Plus.
1. Wall Street Journal uses Foursquare during Hurricane IreneCrisis brings opportunity.
2. New York Times Group Uses Instagram Used to Cover Hurricane Irene
3. Reuters Covers the London Riots on Storify
4. KX News Moniot Uses Facebook During A Flood
5. Alabama Meterologist Uses Social Media During Tornadoes
6. Postmedia Uses Twitter As A Reporting Tool
7. Philadelphia NBC Station Uses Foursquare to Report News
8. Rockville Central Moves its Community News Website to Facebook
9. New York Times Reporter Uses Twitter and Blogs to Improve His Work
10. NPR’s Andy Carvin and Twitter
11. New York Times Reporter Using Twitter During the Aftermath of a Tornado
12. New York Times Columnist Uses Facebook to Report from Egypt
13. Washington Post Tells A Facebook Story
14. The Trentonian Used Social Media, including Google Plus, to Cover an Apartment Shooting
15. ProPublica Goes Social With Data Journalism Via sustainablejournalism.org
“Serendipity” is the latest holy grail in the Silicon Valley software zeitgeist: an ill-defined buzzword that developers use to describe services that will connect people with online ephemera they would not normally find on their own. Via www.guardian.co.uk
The author – Neicole Crepeau - differentiates content curators from aggregators. – Content Curators: people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. – Aggregators: people who pull content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. and states: Content curation points to significant changes in the social media information ecosystems. (with infographics) More at: http://bit.ly/tDXQMQ Via www.businessesgrow.com
This makes me want to read the book and know more. Clay Johnson seems to make an interesting parallel between the way we consume information today and the way we sometimes overconsume food. Leading to obesity and other health consequences. Are curators the chefs of the “nouvelle cuisine” of information? (Thanks to @Charles_Liebert for sharing it with me!) Via www.youtube.com
The Darwin Awareness Engine™ helps users track Web and Enterprise 2.0 events for content discovery on emerging trends and gain faster understanding of complex issues through real-time search and discovery. To demonstrate the value of this new way to present time-sensitive and contextual information, we have dedicated a new Darwin Edition to information relating to the over how to handle the US debt ceiling.
In this edition, we present recent news, blogs and social media mentioning this topic providing real-time information. As with all editions we are acting as reporters here and allowing all sides of the issue to come through. We picked the US debt ceiling debate as it represents a focused and constantly changing topic with the likely emergence of unanticipated news.
Users can observe the emergence of topics of interest, and with a mouse-over and click, see the Web events that relate with the selection. This makes awareness and discovery much faster than managing alerts, search queries, or browsing through countless news/blogs/social web sites.
You can either look at the general buzz from these sites or choose attractors to focus on specific topics of interest. The default shows you what has happened in the target content sources in the last hour. You can expand it to the last two hours, 24 hours and even last 200 hours. You can focus on the more formal sources or the informal ones (bloggers) or look across both. For detailed instructions check our Awareness Engine user guide.
We hope that you find these Darwin Editions useful and will certainly appreciate any feedback. Please contact us at feedback@DarwinEco.com. We will also be happy to discussion the various business options for a fully functional Darwin edition with all administration rights. You can create your own Darwin Editions on the topics of your choice with the target content of your selection.
During the two past weeks, I’ve had the opportunity to be part of the organization of the 2nd round of MassChallenge in Boston. 735 startups initially applied a few months ago and the best 300 were given the chance to present to earn a place in the $1M startup accelerator that will take place this summer. After 6 intense days of presentations, the feedback of 125 judges will be used to decide which 125 startups are eventually selected.
Eli Pariser recently gave a talk at TED pointing out that Internet users, without even realizing it, are increasingly being subject to online algorithmic filters. In other words, all the online information you stumble upon has been specifically tailored for you. This is no news, but more surprisingly this customization is based on (about 56) signals that can be accessed even when you aren’t logged in!
As Parisier puts it: “In the broadcast society the editors controlled the flows of information. Then the Internet came along and opened all barriers enabling everyone to connect together. Right now the human gatekeepers have been replaced by algorithmic ones”.
The Internet has been the greatest discovery tool in history. No other mean has ever enabled gathering so much information in one place (Web 1.0) and connecting so many people in real-time (Web 2.0). Information is what made the Internet what it is. But, information’s overload is locking the barriers once again…
Today’s challenge is to satisfy Internet users’ hunger for information without having them search for hours. But how to provide them with relevant information that they aren’t already expecting?
All sort of filters are failing to effectively support information discovery: algorithmic filters (Google), social affinity filters (Facebook), crowdsourcing filters (Reddit), etc. Displaying information in a linear way in a context of information overload requires filters. And, any filter is based on assumptions. Those deterministic approaches are very dangerous because they have machines trying to understand what appeals to humans.